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以贵宾犬为吉祥物的书店品牌项目

案列来源：すすみーむ

产品营销openai/gpt-image-2#产品营销#App & 网页设计#插画#极简主义#动物 & 生物#文字 & 排版

一份精致的书店品牌识别项目，展示了围绕坐在书堆上的玩具贵宾犬吉祥物所构建的 Logo 设计、配色方案、排版、文具、服务卡及店面效果图。

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{"type":"brand identity board","brand":{"name":"{argument name=\"brand name\" default=\"Susumeme\"}","tagline":"{argument name=\"tagline\" default=\"Books, thoughtfully for you.\"}","theme":"以坐在复古书堆上的杏色玩具贵宾犬吉祥物为核心，搭配精致橄榄枝点缀，营造温暖、优雅、具有文学气息的书店品牌形象","aesthetic":"极简编辑排版、柔和奶油色背景、纤细灰褐色分割线、精致衬线字体、沉稳且高端的日式精品店风格"},"subject":{"mascot":{"animal":"玩具贵宾犬","fur":"柔软卷曲的杏米色毛发","pose":"正面朝向，坐着或趴着，爪子搭在 3 本书的堆叠上","expression":"温和、聪明、治愈","accessories":"有时佩戴棕色项圈","companion element":"带有柔和鼠尾草绿叶的小植物枝条"},"books":{"count":3,"style":"堆叠的复古精装书，书脊为柔和的绿色、米色和灰粉色，带有金色线条"}},"layout":{"grid":{"columns":3,"rows":3},"sections":[{"index":"01","title":"品牌 LOGO","position":"左上","count":1,"labels":["主 Logo"],"content":"大型吉祥物插画，下方为文字标识和标语"},{"index":"01","title":"图标变体","position":"左上右侧子面板","count":3,"labels":["圆形徽章 Logo","全彩小图标","线条艺术图标"],"content":"一个包含书上小狗和环绕文字的圆形印章，以及下方两个小型备选图标"},{"index":"02","title":"配色方案","position":"顶部中央","count":5,"labels":["森林绿 #39513D","鼠尾草绿 #A6B49A","暖米色 #F1E9DD","摩卡棕 #8B6F4E","灰粉色 #C9A3A3"],"content":"五个圆形色块，标注名称和十六进制颜色代码，以及一个使用全部 5 种颜色的水平使用平衡条"},{"index":"03","title":"排版","position":"右上","count":3,"labels":["标题字体","正文字体","强调字体"],"content":"标题使用 Playfair Display，正文使用 Noto Serif JP 并附带日语示例文本，强调字体使用 Cormorant Garamond，均展示了大写、小写和数字"},{"index":"04","title":"名片","position":"左中","count":2,"labels":["正面","背面"],"content":"两款名片效果图，一款带有 Logo 和绿色底边，另一款包含联系方式和吉祥物"},{"index":"05","title":"菜单 / 服务","position":"中中","count":3,"labels":["精选书籍","主题书籍","阅读时光"],"content":"三张圆角服务卡，配有小插画和日语说明，价格分别为 ¥3,300~、¥5,500~ 和 ¥11,000~"},{"index":"06","title":"视觉应用","position":"右中","count":3,"labels":["海报","店招","橱窗"],"content":"海报排版、圆形悬挂店招以及使用相同小狗与书籍品牌设计的深色橱窗图形"},{"index":"07","title":"文具 / 标签","position":"左下","count":4,"labels":["白色吊牌","绿色吊牌","圆形贴纸","火漆印章"],"content":"带有吉祥物和叶子图案的纸质商品及包装装饰"},{"index":"08","title":"图案","position":"下中左","count":1,"labels":["品牌图案"],"content":"奶油色底色上的重复图案，包含小型吉祥物图标、叶子枝条和微型书籍元素"},{"index":"09","title":"品牌核心信息","position":"下中右","count":1,"labels":["引言区块"],"content":"大型编辑引言，内容为 {argument name=\"key message\" default=\"Books connect us. Stories stay with us. Let’s find yours.\"}"},{"index":"ABOUT","title":"关于 SUSUMEME","position":"右下","count":1,"labels":["关于面板"],"content":"位于圆角奶油色卡片内的日语品牌介绍，配有小型叶子插画"}],"bottom_feature":"一张写实的主视觉图，展示了杏色玩具贵宾犬趴在木质桌面的 3 本书堆上，旁边是一个虚化的玻璃花瓶，内插绿植"},"style":{"illustration":"吉祥物采用精致的水彩和彩色铅笔绘本风格，结合写实的生活方式效果图","lighting":"柔和的自然光，微妙的阴影，空气感且宁静","colors":"柔和绿、奶油色、米色、摩卡色、灰粉色","composition":"整洁的品牌指南展示，留白充足，对齐精准","texture":"轻微的纸张质感和优雅的印刷设计感"},"text":{"language_mix":"英文标题栏搭配部分日语正文","wordmark":"{argument name=\"brand name\" default=\"Susumeme\"}","tagline":"{argument name=\"tagline\" default=\"Books, thoughtfully for you.\"}","shop_window_wordmark":"{argument name=\"brand name\" default=\"Susumeme\"}"}}